MicroDental Laboratories Trade Show Brand Experience

I designed and executed a multi-channel marketing system for industry events, combining pre-event promotion, on-site content production, and post-event engagement to strengthen brand visibility and audience connection.

My role:
Visual Designer + Content Producer

Responsible for:

  • Pre-event marketing materials

  • Print collateral and signage

  • Social campaign planning

  • On-site photography + video capture

  • Live content creation

  • Post-event recap assets

The event

MicroDental participated in the 2025 Smile Source Exchange, a key industry conference where brand presence and customer engagement were essential. I supported the full event lifecycle by developing campaign assets across digital, print, and live environments.

Challenge

Create a consistent and high-impact event presence before, during, and after the conference while balancing fast timelines, multiple deliverables, and real-time content needs.

What I Delivered

Pre-Event

  • promotional graphics

  • registration pushes

  • email assets

  • social countdown content

On-Site

  • photography

  • video capture

  • live social content

  • booth visuals

  • printed materials

Post-Event

  • recap campaign

  • edited content highlights

  • social follow-up

  • evergreen media assets