MicroDental Laboratories Trade Show Brand Experience

I designed and executed a multi-channel marketing system for industry events, combining pre-event promotion, on-site content production, and post-event engagement to strengthen brand visibility and audience connection.

Pre-event marketing materials

Print collateral and signage

Social campaign planning

On-site photography + video capture

Live content creation

Post-event recap assets

The event

MicroDental participated in the 2025 Smile Source Exchange, a key industry conference where brand presence and customer engagement were essential. I supported the full event lifecycle by developing campaign assets across digital, print, and live environments.

Challenge

Create a consistent and high-impact event presence before, during, and after the conference while balancing fast timelines, multiple deliverables, and real-time content needs.

What I Delivered

    • promotional graphics

    • registration pushes

    • email assets

    • social countdown content

    • photography

    • video capture

    • live social content

    • booth visuals

    • printed materials

    • recap campaign

    • edited content highlights

    • social follow-up

    • evergreen media assets